At ABI, our aim is to contribute meaningfully to people and the planet by uplifting and improving the wellbeing of the communities where we operate. Our initiatives support economic growth, protect the local environment and advance the sustainability of communities.
The four pillars of our focussed approach to CSI at ABI are:
- Youth Empowerment
- Environmental Management
- Enterprise Development
- Soul (philanthropic ad hoc projects)
We invest more than R24 million annually in our communities. Over 50% of our employees spend one day a year doing community work which the company allocates as community leave.
- Youth empowerment
With the South African youth aged 14 to 35 forming a significant 41.2% of our population (2015), our targeted projects focus on developing and empowering this generation of future citizens. Aligned to the National Development Agenda, we support three critical areas:
The ABI-IkamvaYouth partnership ensures learners achieve excellent matric results. IkamvaYouth focusses on providing Grade 9-12 students with after-school tuition in Maths, English, computer literacy and career guidance. Since 2010, ABI has set up and funded four of nine IkamvaYouth centres countrywide.
In 2014, the average pass rate for the ABI-funded branches was 83% (exceeding the national average of 75.8%). 82% of those who passed qualify for tertiary education. Our Ebony Park branch achieved the highest pass rate of 91%.
List of centres and more info on http://ikamvayouth.org/contact
South Africa has the highest overweight and obesity rate in sub-Saharan Africa. We’re also listed as one of the most obese countries worldwide.
Habits are often set in childhood. To curb increasing childhood obesity, working in partnership with government and communities, ABI is providing solutions to get South Africa’s youth moving.
The indigenous games programme includes traditional games like dibeke and kgati. People of all ages can play them. This means that parents, who grew up playing these games, engage with their children through positive communal activity. Promoting active healthy living, the games are fun, encourage team work and bring diverse cultures together.
Youth unemployment is currently 73% of South Africa’s total unemployment (2015).
Key to the solution to create social stability and an empowered economy is the cultivation of a generation of self-starters and enterprising youth who are able to create opportunities for others.
A pilot of ABI’s Youth Entrepreneurship programme is underway in the Free State. In this context, we’re working in partnership with the Department of Economic Development.
- Environmental management
Our ultimate goal is to achieve water balance – safely returning the equivalent of water used to produce our beverages (start to finish) to our communities and nature.
Our projects improve local livelihoods, support community adaptation to climate change, improve water quality and enhance biodiversity.
Schools Recycling Programme
As part of our community engagement strategy, we’ve seen a significant impact through our Schools Recycling Programme. The programme instils a recycling culture in schools, educates learners about recycling, raises awareness in communities and incentivises teachers and parents to recycle.
Since 2011, we’ve invested over R10 million. 350 000 learners have participated and more than 11 000 teachers have been introduced to the programme.
Our partners include the Department of Education, the Department of Water and Environmental Affairs, PETCO, Mpact and grassroots collectors.
International Coastal Clean-up
Supporting our on-going recycling awareness campaign, ABI has supported International Coastal Clean-up Day for the past 12 years.
In KZN, every September our employees, learners in our Schools Recycling Programme and beneficiaries of our waste management programmes join the global community by participating in this international event.
We also initiate various community clean-ups annually during National Recycling Week in September. These are executed in partnership with relevant stakeholders and industry bodies. The aim is to stimulate education and encourage behavioural change in communities.
- Small business development
Grow My Business
Small businesses, especially in the main market, play a critical role in growing our economy. As a key distribution channel in ABI’s commercial strategy, our growth relies heavily on growth of the main market. This is why it’s become mission-critical for ABI to contribute to SMME success by boosting skills and ensuring these businesses do more than survive, but thrive.
To mitigate the high turnover of vendors, we started a programme in 2008 called Grow My Business, aimed at ABI’s main market customers. This three-day programme is accredited by the Sectoral Education and Training Authority.
It’s been a resounding success and has subsequently been adopted by Coca-Cola globally as part of the Coca-Cola University curriculum.
4 000 outlets have been trained since 2008 of which 98% have increased their sales after training.
5 by 20
This programme is aimed at unleashing the entrepreneurial potential of women. It supports women business owners of all walks of life to grow and sustain their small enterprises. By 2020 the programme aims to have developed 700 000 women entrepreneurs in South Africa.
In South Africa, the main programme partners are Coca-Cola Africa Foundation and UN Women.
Youth unemployment is currently at 73% of South Africa’s total unemployment (2015). Key to the solution to create social stability and an empowered economy is the cultivation of a generation of self-starters and enterprising youth who are also able to create opportunities for others.
A pilot of ABI’s Youth Entrepreneurship programme is currently underway in the Free State. In this context, we are working in partnership with the Department of Economic Development.
Soul Ambassador Movement
Soul is the way ABI responds to disasters, provide humanitarian relief as well as ad-hoc requests for donations. Where we can, we give others a hand-up and support worthy causes.
We deliver this via direct funding from ABI or through resources and time executed by our Soul Ambassadors. Soul Ambassadors are ABI employees who are passionate about the community and give of their own time to deliver positive change in the communities where we operate. ABI supports these individuals by providing them with extra time outside of the one day community leave given to all ABI employees to execute this work as well as funding to deliver the plan.
The following organisations will be considered for funding:
All projects should be closely aligned with our strategy and business imperatives.
- Registered Non-Profit Organisations (NPOs)
- Public institutions, for example clinics, old age homes, health institutions, orphanages, homes for the destitute, schools and crèches.
- Poverty alleviation or food security programmes or nutrition programmes (community gardens or food parcels)
- Maintenance or upgrading facilities (as per above)
- Skills transfer (professional effort) and mentorship
- Small Businesses focussed in delivering our key focus areas (preference to those operating in the green economy)
- Local communities for funding of community programmes
Organisations that do not qualify for soul funding
The following organisations do not quality for Soul funding:
Political and religious organisations (when projects are designed to facilitate the spread of their own ideology or beliefs)
- Third party organisations except for Disaster Management (e.g. Red Cross)
- Sponsorship for individuals
- Sports sponsorships
- Salaries, travel costs and related expenses
- Overdraft or debt reduction
- Events sponsorship (except for product request for charity fundraising events)
- Marketing campaigns
- Entertainment (e.g. music festivals)
- Commercial or profit-making businesses, groups or organisations
- Bursaries (these are handled by the Human Resource Department)
Requests should come from ABI areas of operation namely, Northwest, Gauteng, KZN, and Central Region.
Apply for funding
ABI’s Soul Ambassador programme received a Gold award at SABMiller’s inaugural Cato Awards on 6 June 2014 in Prague. The Cato Awards specifically recognise and celebrate exceptional accomplishment in the area of Corporate Affairs across all SABMiller markets worldwide. The awards are designed to recognise and reward the best Corporate Affairs programmes being delivered in SABMiller, in order to help the business set the exceptionally high standards of work which Corporate Affairs globally aspire to in all that it does.